Getting certified is an investment—but certification alone doesn’t bring vehicles to your door. In this discussion, Kris and Barry dive into the real work of promoting and marketing your OEM certifications to both customers and dealer partners.
They share practical strategies for educating consumers on what certified repairs truly mean, and for building lasting relationships with dealership service staff who often change roles or locations. The conversation highlights how consistent outreach, ongoing education, and clear communication about advanced training, tooling, and adherence to OEM repair procedures can help repairers stand out and earn customer trust.
Filmed at the I-CAR Training Center in Appleton, WI.
If you found this video helpful, please like, share, and comment. To connect with a community dedicated to advancing the collision repair profession, visit www.scrs.com and become a member of the Society of Collision Repair Specialists (SCRS) today.
