Marketing and branding are ways in which you inspire your customers to take action, and help shape their perspective of your business and services. There are a lot of ways to engage with the consumer, from traditional channels and community engagement, to more technology-driven options like geo-fencing, SEO and digital options. Andy and Todd talk about some of the marketing and branding mechanisms they’ve explored for their own businesses, and the wide range of options that exist.
If you want more information about marketing resources, there are a number of companies that support as both a Company Member (https://scrs.com/company-members/) and Corporate Member (https://scrs.com/corporate-members/) that are there to help you finds the best solution.
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