Christian Ruecker, Vice President of Mobility Sales at DEKRA North America talks about his views on how sustainability has long been intrinsic to successful businesses while today, some see it as a political climate-driven idea. He highlights examples showcasing how sustainable practices contribute to longevity and profitability and how sustainable business practices benefit every stakeholder in the collision repair industry.

The IDEAS Collide Showcase was filmed live at the 2024 SEMA Show, and features fast-paced presentations designed to stimulate thought, innovation, and resolution of business challenges with brash, outspoken, and provoking concepts from thought leaders both in and out of the industry.

This presentation was delivered as part of the showcase designed to spotlight individuals and companies with topics that rattle the status quo with ambitious ideas that could have a transformative effect on the industry. Hit the thumbs up to subscribe and be notified as more IDEAS Collide sessions are released and visit 
https://rde.scrs.com for more Repairer Driven Education sessions from SCRS (www.scrs.com).