Mechanicsville, Virginia, Sept 30, 2021 – Members of the collision repair industry are invited to attend the 4th Collision Industry Red Carpet Awards Breakfast at the 2021 SEMA Show.

This awards event is free to attend, funded by the participating associations and with added sponsorship support by BodyShop Business and the Society of Collision Repair Specialists (SCRS). The breakfast is held on Wednesday, November 3rd from 7:00 – 9:00am in the Upper South Hall of the Las Vegas Convention Center in room S233. Seating for breakfast will be on a first-come, first served basis and will be limited to 200 available seats.

Jordan Hendler, Owner of Admin Concepts and Facilitator of the Collision Industry Conference (CIC), held Tuesday during the SEMA Show, will serve as the emcee of the awards event.

The Red Carpet Awards Breakfast has become a noteworthy fixture of the SEMA Show week events, featuring the most prestigious awards and recognitions from industry organizations, putting a well-deserved spotlight on individuals and businesses in the collision repair industry.

This year’s event will include the following awards:

CIECA Electronic Commerce Company of the Year
CIECA Outstanding Contribution
CIECA Chairperson’s Award

BodyShop Business
Single-Shop Executive of the Year Award
Multi-Shop Executive of the Year Award

Collision Repair Education Foundation
Fueling the Future Award

Russ Verona Memorial Award
Jeff Silver Award

Society of Collision Repair Specialists
The 2021 March Taylor Kina’ole Award
Collision Industry Non-Individual Service Award
Industry Achievement Award

As part of the ceremony, SCRS will deliver three awards, including a presentation of the March Taylor Kina’ole Award.

Kina’ole is a Hawaiian term that has become representative of the legacy March Taylor has left behind within the SCRS organization. Kina’ole embodies a sentiment of flawlessness, defined as “doing the right thing, in the right way, at the right time, in the right place, to the right person, for the right reason, with the right feeling, the first time.”

The culture associated with Kina’Ole has served as a guiding light for the Society, instilled in the organization by March Taylor, owner of Auto Body Hawaii in Kailua Kona, Hawaii, and SCRS board member. The industry lost Taylor on August 26th, 2007, but never lost the mentorship and sense of responsibility he instilled in many still sitting around the SCRS board table.

The Kina’Ole Award has since been presented to Gary Wano, Jr. (GW and Son Auto Body), Petra Schroeder (Collisionista) and the late John Norris (Collision Industry Information Assistance).

For SCRS, this award is about preserving the memory of our friend, and mentor, and identifying where his characteristics shine in others in ways that make this industry great. The award is not about an action, or activity, but rather an exhibition of character.

The Collision Industry Red Carpet Awards Breakfast places a priority on encouraging and recognizing greatness in individuals, companies, and actions in the collision repair industry, and the excitement and energy of the SEMA Show provides the perfect backdrop for such distinguished presentations.

For more information about SCRS, or to join as a member, please visit, call 1-877-841-0660 or email

About SCRS’ Repairer Driven Education:
Repairer Driven Education (RDE) series will feature 5 days of educational offerings carefully crafted by the Society of Collision Repair Specialists (SCRS) to deliver relevant content which speaks to business conditions experienced by collision repair professionals operating in today’s marketplace. The program is designed to expose collision repair businesses to acclaimed renowned industry experts, delivering information designed to re-energize your business with knowledge and implementable solutions to real world.

The 2021 Repairer Driven Education series is currently made possible with support from 3M, AASP, AirPro Diagnostics, AkzoNobel, Axalta, BASF, CCC, CAR-O-LINER, Celette, Enterprise, PBES, Reliable Automotive Equipment, Spanesi-Americas, Toyota Wholesale Parts and SEMA.

About SCRS: Through its direct members and 38 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS Web site: You can e-mail SCRS at the following address: