Mechanicsville, Virginia, July 20, 2021 – The first networked group of independent collision repair facilities to join the Society of Collision Repair Specialists (SCRS) on a per-location basis is Key Choice Collision Centers, a community of dedicated collision repair businesses focused on developing processes and product pricing systems for members. Key Choice Collision Centers represents 22 member-operated collision shops looking to help each other constantly improve and raise the bar of performance and profitability.

“As an independent organization, we create our direction based on the needs of our members, and the connection to SCRS’ efforts in the industry is a natural fit to how our group has evolved,” shared John Magowan, President of Key Choice. “Within our group, we strive to be associated with other high-performing shops to share ideas and best practices while exposing each other to continued learning opportunities. The benefits that SCRS is bringing to the industry to help advance shops like ours made it an easy decision. It becomes a clear benefit for Key Choice to open the door for membership in SCRS, allowing our network members the ability to then take advantage of the educational material coming from SCRS, the business resources like their 401(k) offering and the discounts on their estimating resources like the Blueprint Optimization Tool (BOT).

We expect our members to be proactive, willing to accept change and embrace the process of transformation for their shops and connecting our very focused community to a national organization like SCRS that has such similarly aligned ideals makes for the perfect next step in the evolution of the Key Choice network.”

Key Choice members who have been added to the SCRS membership roster can be found in the online locator at

SCRS Chairman, Bruce Halcro added, “It’s so encouraging to see how the work our board has put into developing tools for the industry resonates with others. It’s especially so when they have a similar desire to lift up and support like-minded businesses. Key Choice shops have committed to core values of being willing to share information needed to assist other member shops, which fits nicely with SCRS’ objectives to promote, support, and encourage exemplary businesses committed to the future of the collision repair industry. We all want to raise the professional image of this industry, to help our combined members find success, and to advance business conditions. We all believe that is accomplished through a commitment of supporting one another. I can’t think of a better fit.”

For more on Key Choice Collision Centers, visit

For companies looking to support SCRS through membership contact the SCRS office at or visit us online at

About SCRS: Through its direct members and 37 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS Web site: You can e-mail SCRS at the following address: